Artist

BE:FIRST

J-Pop

About the Artist

BE:FIRST is a six-member Japanese boy group whose J-pop leans on sharp vocal harmony and dance-driven choreography. They were assembled through "THE FIRST," a survival show run by rapper SKY-HI and streamed on Hulu Japan, and now record for B-ME, a joint label between SKY-HI's BMSG and Avex. Dance is central to the group's identity: Sota was a competitive dancer who won 42 trophies and four international championships before debuting, so the choreography is worth watching as closely as the singing.